design anecdotes

Co-directors: Andre Pinces & Ryan Rey  //  Video Editor: Ryan Savella  // Styling: Tanus Lewis  //  Music: “bulle” by Lili

Bravo to all of them for this wonderful escape! Fashion is developing other ways to make advertisements. After pictures in Magazines, giant posters more and more porno chic on billboard, short films on TV showing off brands… here comes clips to present collections. From far I’d like to present you Dace’s one about their 2010 spring collection. It’s all smooth and poetic but shots catch small and tiny details. These bring soft accents to the story. Let’s say it, I’m a bit fed up with all these scrawny goddess posing like they were unreachable. So when the model plays with the ears of the dog, when you see her writing down notes or laughing on the bike, it feels so much more natural, touching and lively! Changes finally. Enjoy.